If you’ve been eyeing Sky Sports but dreading a 12-month satellite contract, NOW TV Ireland has built its reputation on exactly that flexibility. The service sits outside the traditional pay-TV model — no dish, no set-top box, no lock-in — and it keeps adding ways to dip in for as little as a day.

Starting Monthly Price: €8.99 · Entertainment Deal Save: 62% for 6 months · New Member Entertainment Save: 30% for 6 months · Cinema & Boost Free Trial: 7 days · Groupon Max Discount: 50% off

Quick snapshot

1Confirmed facts
2What’s unclear
  • Exact renewal dates for current promotions
  • Specific standalone Sports Month pricing for Ireland
  • Day pass prices in Ireland market (UK reference only)
3Timeline signal
  • UK 6-month Saver ended pre-2026
  • 12-Month Saver Bundle promoted as current for 2026
  • TNT Sports rebranded from BT Sport
4What’s next
  • Auto-renewal prices set unless cancelled
  • Boost trial eligibility for new members only
  • Groupon deals offer 50% off select passes

The key facts table below summarizes current NOW TV Ireland pricing and terms from official sources.

Field Value
Provider NOW TV Ireland
Base Price €8.99/month
Free Trial 7 days Cinema/Boost
Max Deal Save 62% Entertainment
Sports Option Bundles via NOW

What is the cheapest way to get Now TV?

The most cost-effective entry point depends on whether you want live sports or just entertainment. For entertainment alone, the NOW TV Ireland membership page advertises a 62% saving on 6-month plans — bringing the monthly cost well below the standard €8.99 rate for new members who commit. Those who prefer month-to-month flexibility pay the higher rate but retain the ability to cancel without penalty.

Introductory offers for new members

New Irish customers signing up for a 6-month Entertainment commitment reportedly save 30% compared to rolling monthly rates, according to promotional materials on the official site. This introductory window lets subscribers test the service at a reduced cost before deciding whether to continue. The NOW TV Ireland introductory offers page confirms free trials are available for Boost with eligible memberships, though these offers apply only to those who have not previously tried Boost.

Free trials and bundles

The Cinema and Boost passes each offer a 7-day free trial for first-time subscribers — a low-risk way to gauge picture quality and device compatibility before committing to a paid plan. The 12-Month Saver Bundle for sports includes one month of Boost at no extra cost, effectively giving new sports subscribers a taste of enhanced HD streaming before the €5/month auto-renewal kicks in unless cancelled.

Bottom line: First-time entertainment subscribers get the steepest discounts, but sports fans who lock in the 12-month term at €27/month end up with the better per-month value across all 18 channels.

How much does Now TV Ireland cost?

Pricing on NOW TV Ireland spans several tiers, from budget entertainment passes to comprehensive sports bundles. Understanding where each plan sits helps avoid surprises when the initial term ends and standard rates apply.

Membership pricing breakdown

Entertainment memberships start at €8.99/month on a rolling basis. The 6-month saver plans reduce this further for new members. Cinema and Boost passes carry their own pricing structures, with Cinema offering film-focused content and Boost unlocking HD streaming and additional features. The NOW TV Ireland Sports Membership page lists the 12-Month Saver Bundle at €27/month, which represents a reported saving of over 60% compared to the full channel pack price of €72.98/month. After the 12-month minimum term, the Sports Membership auto-renews at €38.99/month unless cancelled.

Sports and Entertainment bundles

The Sports Extra add-on includes 4 TNT Sports channels and 2 Premier Sports channels alongside the core Sky Sports offering, bringing the total channel count to 17 in the Sports Extra Bundle configuration. Boost — the enhancement layer for better video quality — auto-renews at €5/month after any included free trial period. For comparison, Switcher.ie Sports TV Packages guide notes that Sky Ireland charges a minimum 12-month contract for similar sports add-ons, making the no-contract NOW model notably different.

Bottom line: The 12-Month Saver Bundle at €27/month delivers the strongest value per channel, but only if you stay for the full term — auto-renewal pricing climbs to near Sky levels.

Is Now TV cheaper than Sky Q?

The comparison between NOW TV Ireland and Sky Q hinges on more than just monthly fees — hardware requirements, contract flexibility, and total channel access all factor in. Switcher.ie’s Irish TV guide breaks down how each platform positions itself.

Sky Q vs NOW pricing

Sky Q requires a set-top box and a minimum 12-month contract for new TV customers, with sports add-ons priced accordingly. NOW TV Ireland operates entirely over the internet with no hardware rental — you stream on your own devices. The Sports Day pass offers 24-hour access to 11 Sky Sports channels for those who want coverage without any commitment, though day pass pricing for the Irish market has not been separately confirmed. In the UK, the equivalent NOW TV UK current offers page costs £14.99 for 24 hours.

Features comparison

Sky Q’s advantages include exclusive Premier League coverage and Formula 1 rights, plus the stability of a dedicated satellite connection. NOW’s advantage is flexibility — cancel anytime on month-to-month passes, stream across 60+ devices, and access sports without installing a dish. The trade-off is that some exclusive content remains locked to the Sky satellite platform. Sky Sports official NOW Q&A confirms the streaming service offers contract-free sports memberships with no long-term obligation.

Bottom line: If you need exclusive Premier League or F1 coverage and don’t mind a contract, Sky Q is the stronger choice. If flexibility and no hardware matter more, NOW TV wins on terms even if the per-month cost after renewal approaches Sky levels.

How to get NOW TV cheaper?

Several routes exist to reduce the effective cost of a NOW TV subscription in Ireland. Discount codes, third-party voucher platforms, and strategic bundling can all move the needle.

Discount codes and Groupon deals

Third-party platforms like Groupon reportedly offer up to 50% off select NOW TV passes for Irish customers, providing a path to reduced entry costs that supplements the official promotional rates. These deals tend to appear around seasonal sales periods and may apply to specific membership lengths. The official NOW TV Ireland homepage currently highlights the 12-Month Saver Bundle at €27/month with one month of Boost thrown in free — a bundled saving that outperforms standalone discount codes in absolute euros.

Amazon device integration

Amazon Fire TV users can access NOW TV through the dedicated app, and Amazon devices occasionally qualify for promotional pricing or bonus offers when bundled with a new membership. This route suits viewers already in the Amazon ecosystem who want seamless integration with existing streaming hardware. However, Switcher.ie NOW TV Ireland guide also notes that Vodafone TV Ireland uses NOW Sports as its underlying delivery mechanism for full Sky Sports access — a form of indirect bundle discount through an ISP relationship.

Bottom line: Locking into the 12-month term with the official Saver Bundle beats most short-term discounts in practice — Groupon codes are worth checking but rarely outperform a committed bundle on total cost.

NOW TV free trial, offers & deals

Free trials on NOW TV Ireland follow different rules depending on which pass you’re targeting. The trial eligibility policy is stricter for sports than for entertainment, and understanding this distinction prevents frustration at signup.

Ireland-specific trials

Entertainment and Cinema members new to Boost can claim a 7-day free trial of the enhancement pass, per the NOW TV Ireland introductory offers page. Sports Month Memberships do not carry a free trial — this is a consistent policy across both Ireland and the UK. The only option for short-term sports access without commitment is the Sports Day pass, which provides 24 hours of live channel access.

Sports offers

Current sports offers center on the 12-Month Saver Bundle with promotional pricing locked for the minimum term. The bundle includes Sky Sports+ and one month of Boost at no additional cost. Sports Extra adds TNT Sports and Premier Sports to the lineup, creating a 17-channel package. Switcher.ie NOW TV Ireland guide provides a detailed breakdown confirming 4 TNT Sports channels and 2 Premier Sports channels in the Sports Extra tier.

Bottom line: Boost and Cinema trials are available to new members — Sports trials are not. If you want to test sports content before committing, the 24-hour Day pass is your only risk-free option.

The comparison table below shows how NOW TV Ireland stacks up against its Irish competitors on key subscription factors.

Provider Contract Required Hardware Needed Sports Trial Available Monthly Sports Starting Price
NOW TV Ireland None (monthly), 12 months (Saver) App or streaming device No €27/month (12-month bundle)
Sky Ireland Min 12 months Sky Q set-top box + dish No Not disclosed standalone
Virgin Media Ireland Min 12 months Virgin Media box No Free base sport + add-ons
Vodafone TV Ireland None Vodafone TV box No Uses NOW Sports delivery
The upshot

Every major Irish sports TV provider operates without free trials for live sports passes. NOW TV’s trial advantage applies only to Boost enhancement — not to the core sports channels themselves.

The specification table below details all available NOW TV Ireland membership types, pricing, and terms.

Membership Type Price Term Renewal Rate Channels Free Trial
Entertainment €8.99/month Rolling €8.99/month Entertainment only Boost 7 days
Entertainment 6-month ~€6.29/month (30% save) 6 months Varies Entertainment only Boost 7 days
Cinema Varies Rolling Varies Films 7 days
Boost €5/month Rolling €5/month HD/4K enhancement 1 month (if new)
Sports Day Not confirmed for IE 24 hours N/A 11 Sky Sports channels No
Sports Monthly Not confirmed standalone Monthly Not confirmed Sky Sports channels No
Sports 12-Month Saver €27/month 12 months €38.99/month 18 channels (Sky + Premier + TNT) Boost 1 month free
Sports Extra Monthly Not confirmed standalone Monthly €33.99/month 4 TNT + 2 Premier No
Why this matters

Auto-renewal rates for Sports Monthly and Sports Extra Monthly have not been confirmed on the Irish site — the €38.99 and €33.99 figures reflect post-term renewal pricing for the 12-month bundle only. Confirm current rates before subscribing to standalone passes.

Upsides

  • No dish or set-top box required — stream on 60+ devices
  • 12-Month Saver Bundle saves over 60% (€27 vs €72.98 full price)
  • Cancel anytime on rolling monthly passes
  • 24-hour Sports Day pass available for short-term viewing
  • Free Boost trial for new Entertainment members
  • Amazon and smart TV app integration

Downsides

  • No free trial for Sports Month Membership
  • Auto-renewal prices rise significantly after initial term
  • Exclusive Premier League and F1 rights remain on Sky satellite
  • Some content locked to Sky Q platform
  • Day pass pricing not confirmed for Irish market
  • Standalone Sports Monthly pricing not publicly disclosed
Editor’s note

Auto-renewal rates for the 12-Month Saver Bundle are confirmed at €38.99/month for Sports and €33.99/month for Sports Extra — but the starting rates for standalone monthly Sports passes in Ireland remain unclear based on available sources.

How to subscribe step by step

Signing up for NOW TV Ireland is designed to be straightforward, but a few decision points along the way determine how much you pay and what you get.

  1. Step 1 — Choose your pass type: Decide whether you want Entertainment only, Cinema, Sports, or a combination. Entertainment starts at €8.99/month; the Sports 12-Month Saver Bundle costs €27/month.
  2. Step 2 — Check trial eligibility: If you want Boost, confirm you haven’t previously used a Boost free trial on your account. New members can access a 7-day Boost trial with Entertainment and Cinema passes.
  3. Step 3 — Select term length: Rolling monthly gives flexibility but at higher rates. Committing to a 6 or 12-month term unlocks the steepest discounts.
  4. Step 4 — Set up your device: Download the NOW TV app on your preferred device — smart TV, phone, tablet, console, or Amazon Fire Stick. No additional hardware needed.
  5. Step 5 — Activate payment and trial: Enter your details and, where applicable, start your free trial period. Set a reminder to cancel before the trial ends if you’re unsure.
  6. Step 6 — Monitor auto-renewal: After your initial term, prices auto-renew at standard rates. Calendar a reminder to review your subscription and cancel or renegotiate before the first auto-renewal charge.
What to watch

The auto-renewal cliff is real: the 12-Month Saver Bundle jumps from €27 to €38.99/month without action. Subscribers who set a reminder 2 weeks before renewal typically have time to cancel or switch to a competitor offer.

Comparing NOW TV to Irish competitors

Four providers dominate the Irish sports TV landscape: NOW TV Ireland, Sky Ireland, Virgin Media Ireland, and Vodafone TV Ireland. Each takes a different approach to pricing, hardware, and contract terms.

NOW TV Ireland positions itself as the contract-free alternative, streaming Sky Sports and related channels without a dish or set-top box. Sky Ireland offers the widest exclusive content — Premier League and Formula 1 rights are cited as key differentiators — but requires a 12-month minimum contract and hardware rental. Virgin Media Ireland includes its own base sport service free with most TV bundles, with Sky Sports and Sports Extra available as add-ons. Vodafone TV Ireland has partnered with NOW to deliver full Sky Sports access through its TV box, giving subscribers the NOW streaming experience within a Vodafone-branded package.

The implication: no single provider wins across all dimensions. NOW TV leads on flexibility; Sky leads on exclusive rights; Virgin Media offers the strongest base sports value; Vodafone bridges streaming convenience with ISP bundling.

Bottom line: NOW TV Ireland wins on contract freedom and short-term access, but competitors offer stronger base sport inclusions or exclusive content rights that matter if you’re a dedicated sports fan.

Free trials aren’t available with a Sports Month Membership, but you can join for a day with a Sports Day Membership.

— NOW TV UK Official Site

NOW offers contract-free Sports Month & Day Memberships options, so customers can sign up and cancel anytime.

Sky Sports Official Article

The trade-off

The flexibility NOW TV promises comes with a trade-off: after the promotional term ends, monthly costs climb toward what you’d pay for a traditional Sky contract. The real savings require either short-term usage or discipline around the auto-renewal date.

For Irish viewers weighing their sports streaming options, the calculus is specific: if you need Sky Sports for the Premier League season or GAA coverage and want to avoid a 12-month lock-in, NOW TV’s contract-free model delivers exactly that. But if exclusive content or bundled value matter more — or if you expect to stay for more than a year — the auto-renewal price gap between NOW and a bundled Virgin Media or Sky deal narrows considerably. The cheapest path requires either committing to the 12-month term upfront or treating streaming as a seasonal tool you cancel between sporting events.

Related reading: UEFA Champions League 2025 Standings · Celtic Fixtures 25/26 and TV Guide

Sky Sports bundles complement Now TV’s Entertainment offers with flexible day passes from €14.99, as covered in the Now TV Sky Sports 2025 guide for seamless 2025 access.

Frequently asked questions

What is the cheapest way to get Now TV?

The Entertainment 6-month saver plan offers a 30% discount for new members, while the Sports 12-Month Saver Bundle delivers a reported 60%+ saving across all 18 sports channels — making the sports bundle the stronger per-channel value if you commit to 12 months.

How much does Now TV Ireland cost?

Entertainment starts at €8.99/month on a rolling basis. The Sports 12-Month Saver Bundle costs €27/month during the promotional term, then auto-renews at €38.99/month unless cancelled. Cinema and Boost passes carry their own pricing on top.

Is Now TV cheaper than Sky?

NOW TV Ireland is cheaper upfront with its contract-free model and promotional bundles, but after auto-renewal the rates approach Sky levels. Sky requires a 12-month contract and set-top box; NOW gives flexibility at the cost of higher renewal pricing.

Is there a NOW TV free trial in Ireland?

Boost and Cinema passes offer 7-day free trials for eligible new members. Sports Month Membership does not carry a free trial — the only no-commitment option is the Sports Day pass for 24-hour access.

How to get Sky Sports via NOW TV Ireland?

Subscribe to the Sports 12-Month Saver Bundle at €27/month to access all 18 Sky Sports channels plus TNT Sports and Premier Sports. Alternatively, add Sports Extra to a base Entertainment pass for the TNT and Premier lineup.

Is NOW TV free with Amazon in Ireland?

Amazon Fire TV users can download the NOW TV app and access all passes, but no free subscription is included through Amazon alone. Some Amazon device promotions may offer reduced first-month pricing or bonus offers.

Is it worth switching from Sky to NOW TV?

If you value contract freedom, no hardware, and short-term access, NOW TV is worth switching to. If you want exclusive Premier League and Formula 1 coverage or prefer a bundled TV package with base sports included, Sky or Virgin Media may deliver better overall value.